Matt Barker – The Digital Copywriter – Stop chasing Clients, Start Attracting them

Defining who you’re writing to – Aligning on what metrics to measure success – How content funnels work and why it’s important – Designing your content funnel – Creating your weekly content schedule – Getting validated ideas from your audience – Why you should write hooks, not ideas – How to write killer sales content – The best content formats to nurture your audience.and more.