September 10, 2024

Celebrity, Social Media Influencers and Brand Performance

By Frankie E-Books 0 Comments

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible and trustworthy.

Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me