September 16, 2024
The Roots and Uses of Marketing Knowledge A Critical Inquiry into the Theory and Practice of Marketing
Free Download Terry Smith, "The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing"
English | ISBN: 3110631148 | 2020 | 235 pages | PDF | 974 KB
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In "The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing", the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice.
The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students.
Read more
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
Links are Interchangeable – Single Extraction
A Portrait of the Artist as a Young Man A Norton Critical Edition, 2nd Edition
Indigenous African Popular Music, Volume 2 Social Crusades and the Future
Hyperautomation in Business and Society
About Author
