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Free Download Never Say Sell: How the World’s Best Consulting and Professional Services Firms Expand Client Relationships by Tom McMakin, Jacob Parks, Steve Menasche
English | November 17, 2021 | ISBN: B08NFLSCYZ | 10 hours and 14 minutes | MP3 128 Kbps | 563 Mb
Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more
Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships.
Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.