Different Escaping the Competitive Herd

Free Download Different: Escaping the Competitive Herd by Youngme Moon, Bernadette Dunne, Random House Audio
English | 2010 | ISBN: B003FOOG6W | Format: MP3 / 6 hours and 49 minutes pages | EPUB | 374 Mb
Why trying to be the best…competing like crazy…makes you mediocre.
Every few years a book – through a combination of the author’s unique voice, storytelling ability, wit, and insight – simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for "people who don’t read business books". Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works…and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of "competing like crazy". Youngme Moon’s message is simply "Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else". Different provides a highly original perspective on what it means to offer something that is meaningfully different – different in a manner that is both fundamental and comprehensive.

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