Dogfight How Apple and Google Went to War and Started a Revolution

Free Download Dogfight: How Apple and Google Went to War and Started a Revolution By Fred Vogelstein
2013 | 272 Pages | ISBN: 0374109206 | EPUB | 4 MB
Behind the bitter rivalry between Apple and Google-and how it’s reshaping the way we think about technologyThe rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked inafeudthat will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.Dogfightreads like a novel:vivid nonfiction with never-before-heard details. Thisis more than a story about what devices will replace ourphones andlaptops. It’s about who will control the content on those devices and where that content will come from-about the future of media inSilicon Valley, New York, and Hollywood.

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