Jon Loomer – Custom Event Mastery Download 2023

Learn the basics of custom events:

• What Custom Events Are and Why They Matter
• Setting Up Google Tag Manager
• Setting Up the Base Pixel with GTM
• Questions to Ask Yourself About Events to Create
• Add Variables
• The Basic Elements of Custom Events and GTM
• Test Your Events

Learn exactly how to create custom events:

• Internal Link Click Event
• External Link Click Event
• Time on Page Event (Simple)
• Time on Page Event (Complex)
• Scroll Depth Event (Simple)
• Scroll Depth Event (Complex)
• Referral Event
• Embedded YouTube Video Engagement Event
• Combination Event
• Other Events to Consider
• Parameters and Custom Conversions