Retail Futures The Good, the Bad and the Ugly of the Digital Transformation

Free Download Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
English | 2020 | ISBN: 1838676643 | 240 Pages | PDF EPUB (True) | 13 MB
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments.

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