Smart Management How Simple Heuristics Help Leaders Make Good Decisions in an Uncertain World (The MIT Press)
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by Jochen Reb;Shenghua Luan;Gerd Gigerenzer;
English | 2024 | ISBN: 0262548011 | 273 pages | True PDF | 8.48 MB
Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world.
Making decisions is one of the key tasks of managers, leaders, and professionals. InSmart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics-simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach.Smart Managementoffers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world.
Building on the fast-and-frugal heuristics program,Smart Managementdemonstrates the efficacy of heuristic decision making in a twofold approach. First, it introduces the concept ofecological rationality, which prescribes the environmental conditions under which specific heuristics work well. Second, the book describes a repertoire of heuristics, referred to as theadaptive toolbox, that leaders, managers, and professionals can develop and rely on to make a variety of decisions, such as on business strategy, negotiation, and personnel selection. The toolbox not only showcases the practical usefulness of these heuristics but also inspires readers to discover and develop their own smart heuristics.
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