Startup Product Management Learn Product Management

Free Download Startup Product Management Learn Product Management
Published 10/2023
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 14.48 GB | Duration: 6h 53m
Learn what it takes to be a Startup & Scale-up Product Manager and acquire skills that will take you well beyond that!

What you’ll learn
Comprehensively understand the role of Product Management in businesses of all sizes
Unlock 30 valuable skills that will allow you to differentiate yourself as a Product Manager & beyond
Develop a growth mindset that allows you to take on any product development challenge
Master the end-to-end product development process and understand what is expected of you as a Product Manager in the process
Understand how product management differs in startups and scale-ups as compared to corporate environments
Become a commercially successful product manager by finding the right KPIs to measure in any business
Understand how digital products are made and how Product Managers shape them
How to set goals and prioritise resources to maximise ROI
How to create a Product Roadmap that can be used in a rapidly changing environment
The key components of a Product Requirements Document (PRD)
How to manage scope in the development process
An alternative approach to customer personas
Manage the risk associated with Minimum Viable Products (MVP)
How to build a Go-to-Market Strategy in order to launch a product
A/B testing
Dive into APIs and the basics of software architecture
How to engage stakeholders effectively
How to best partner with a CEO in a startup & beyond
How to use design frameworks and how to find the best framework for your purpose
Product Strategy & Product Growth Strategy
Product-led Growth
Problem solving as a Product Manager
Requirements
No prior experience necessary
Description
A brand new course in 2023 about Product Management on Udemy! This course is a comprehensive and complete guide to Product Management, where you will learn everything, ranging from the ‘101’ kind of things, all the way to Product Strategy and Product Growth Strategy. Learn all the needed skills that land you your dream product manager job!As you progress through this course, you will unlock 30 valuable skills in your product manager toolbox that you can apply to create incredible value in your business. This course is designed to cut through the fluff and nonsense, and takes a unique approach that is concise, to-the-point and full of real-world examples.We won’t waste our time on frameworks that you will never use, instead we’ll simplify everything down as much as possible and using frameworks only when essential. The best product managers solve problems, and find the right tool for each problem depending on the circumstances. And that is exactly the approach we will take in this course.Quite importantly, this course is focused on developing your product mindset and shaping your commercial sense so you can deliver with maximum impact.Meet your instructor – Asher SaeedI designed this course based on two decades of experience building businesses and managing products in high growth businesses. This course has a special focus on Product Management in Startups and Scaleups however, everything you learn can be applied in any product role in any size of business! My experience includes leading American and Australian technology businesses such as: Trilogy Automotive, hipages Group, Hey You, Autotrader, Whizz and CarExpert. I have a passion for Product Management and have mentored several aspiring Product Managers, helping them land their first role in product.
Overview
Section 1: PM101 – Introduction to Product Management
Lecture 1 What is Product Management?
Lecture 2 The role of Product Management in startups & beyond
Lecture 3 Key differences between Product Management in startups vs. large companies
Section 2: The Reality of Startups & Scaleups
Lecture 4 Hyper focus on customers
Lecture 5 Resourcing, growth potential and the decision making process
Section 3: Product Research & Discovery
Lecture 6 Customer needs and painpoints
Lecture 7 The business of ideas
Lecture 8 Customer personas
Section 4: Product Planning & Roadmapping
Lecture 9 Setting Goals and Objectives
Lecture 10 Resourcing, Prioritisation and introduction to Roadmaps
Lecture 11 Deep-dive into Roadmaps
Section 5: Product Development
Lecture 12 Product Development Process
Lecture 13 The Components of the Product Development Process
Lecture 14 Managing Requirements and Scope
Lecture 15 Minimum Viable Product
Lecture 16 Stakeholder Engagement
Section 6: Go-to-market Strategy
Lecture 17 Planning for launch
Lecture 18 Product Marketing
Section 7: Tools & Technology
Lecture 19 The Product Manager toolset
Lecture 20 Technology & Engineering
Section 8: The 3 dilemmas of Product Management
Lecture 21 No? Yes? Why?
Section 9: Product & The CEO
Lecture 22 The relationship between CEO and Product Management
Lecture 23 Best practices for partnering with the CEO
Section 10: The Growth Model
Lecture 24 Growth and the AA Pirate Metrics
Lecture 25 The RRR Pirate Metrics
Section 11: Discovery & Design Frameworks
Lecture 26 A deep-dive into design frameworks
Section 12: Product Strategy & Growth
Lecture 27 Understanding Strategy & Product Growth
Lecture 28 Product-led Growth
Lecture 29 Unit Economics
Section 13: Interactive Exercises
Lecture 30 Hypothesis development exercise. Diagnose a problem and build a hypothesis.
Anyone looking to become a Product Manager,Existing Product Managers looking to upskill themselves or become a Product Manager in a startup,Anyone who wants to work better with Product Management,Anyone looking to build a digital product
Homepage

https://www.udemy.com/course/startup-product-management-learn-product-management/

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