Free Download Advertising and Design: Interdisciplinary Perspectives on a Cultural Field (Cultural and Media Studies) edited by Beate Flath, Eva Klein
English | July 15, 2014 | ISBN: 3837623483 | True PDF | 232 pages | 1.9 MB
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.

Free Download Photigy – Advertising Cosmetic Splash Photography

This course is for commercial photographers who want to master a specific way to shoot advertising images for the cosmetic industry. Learn how to create highly dynamic and eye-catching images for advertising campaigns.

Brian Kurtz – Breakthrough Advertising Mastery Download

Introduction

Free Download Brian Kurtz – Breakthrough Advertising Mastery is an unparalleled resource designed to guide you through the timeless principles and groundbreaking strategies introduced by Gene Schwartz in the classic book "Breakthrough Advertising." This course is your roadmap to mastering the art of advertising, providing actionable steps and insights that can transform your approach to marketing.

Free Download Advanced Advertising Strategy Data, Creativity & AI

Published: 12/2024
Created by: Ventseslav Hikov
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Level: All | Genre: eLearning | Language: English | Duration: 23 Lectures ( 1h 9m ) | Size: 1 GB

Free Download Jim Harter, "Early Farm Tractors: A History in Advertising Line Art"
English | ISBN: 1609402529 | 2013 | 142 pages | PDF | 37 MB
Providing an interesting glimpse into the steam traction engines and internal combustion tractors that revolutionized the world of farming, this collection focuses on American tractors from the late 1850s to the beginning of the Great Depression. With farm journal advertisements-dating from 1909 through 1929-this account considers how something as ordinary and utilitarian as a tractor seems to have inherent standards of good design, correct proportion, and beauty. Intended for tractor enthusiasts, historians, artists, illustrators, students of industrial design, and graphic art lovers, this fascinating book recounts an important piece of history.

Free Download Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles
by Steve Jackson, David L. Andrews
English | 2025 | ISBN: 1138940992 | 355 Pages | True PDF | 3.57 MB

Free Download MASTERING DIGITAL ADVERTISING: A Comprehensive Guide to Facebook, YouTube and Google Ads by Prof. Victor Nwadike
English | September 6, 2024 | ISBN: N/A | ASIN: B0DGBSTT33 | 142 pages | EPUB | 3.75 Mb
MASTERING DIGITAL ADVERTISEMENT: A Comprehensive Guide to Facebook, YouTube, and Google Ads.

Free Download Perry Marshall, "Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes "
English | ISBN: 1599185466 | 2015 | 268 pages | AZW3 | 5 MB
THIS EDITION IS OUT OF DATE. PLEASE FIND THE CURRENT VERSION: ULTIMATE GUIDE TO FACEBOOK ADVERTISING 4TH EDITION BY PERRY MARSHALL, BOB REGNERUS AND TOM MELOCHE.

Free Download Lucas Barreau, "Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior "
English | ISBN: 1629486124 | 2014 | 169 pages | PDF | 6 MB
In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers’ uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Free Download Márta Minier, "Local/Global Shakespeare and Advertising "
English | ISBN: 1032226099 | 2024 | 286 pages | PDF | 31 MB
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.