Tag: Advertising

Free Download D. Sutton, "Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing"
English | ISBN: 0230611745 | 2009 | 222 pages | EPUB | 2 MB
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Free Download Advertising on LinkedIn (2024)
Released 10/2024
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner + Intermediate | Genre: eLearning | Language: English + srt | Duration: 2h 4m | Size: 232 MB
LinkedIn ads are highly targeted social ads, which differ significantly from search marketing. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He details what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. AJ shows how to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more. He also shares approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation. Finally, he shows you how to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.

Free Download Udemy – Advertising Strategy
Published 10/2024
Created by Peter Alkema,Media Training Worldwide Digital
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 107 Lectures ( 5h 21m ) | Size: 6.16 GB

Free Download Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Robin Landa, Greg Braun, David Lubars
English | June 25, 2024 | ISBN: 023120826X | 256 pages | PDF | 12 Mb
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit―stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Free Download Advertising: Innovative Strategies for Effective Marketing by K. Connors
English | March 13, 2024 | ISBN: N/A | ASIN: B0CY38SNGQ | 85 pages | EPUB | 0.51 Mb
Step into the colorful and ever-changing world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you on a journey through the essentials of creating impactful ads. Blending humor with practical insights across traditional and digital platforms, it’s the perfect read for anyone looking to deepen their understanding of how to connect with audiences in meaningful ways.

Free Download Sustainable Advertising: How Advertising Can Support a Better Future by Matt Bourn, Sebastian Munden
English | March 26, 2024 | ISBN: 1398613851 | 296 pages | MOBI | 3.71 Mb
Sustainable Advertising is a manifesto for the world’s advertising industry, a case for change globally: ‘to change the way we work and to change the work we make’. This is the book every advertising and marketing professional needs to make every ad a sustainable ad.

Free Download Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Robin Landa, Greg Braun
English | June 25th, 2024 | ISBN: 023120826X | 256 pages | True EPUB | 9.62 MB
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Free Download Ludger Stammermann, "In-Game Advertising – Werbung in Computerspielen: Strategien und Konzepte"
Deutsch | 2007 | pages: 169 | ISBN: 3834907022 | PDF | 3,1 mb
Werbung in Computerspielen – In-Game Advertising genannt – ist ein viel versprechender Ansatz für die gebeutelte Werbebranche. Denn Spieler zappen nicht. Aktive Spieler finden sich nicht nur unter Kindern und Jugendlichen, sondern auch unter den 20- bis 40-Jährigen. Für Werbetreibende eröffnet sich in den On- und Offline-Spielen und sogar in virtuellen Welten wie Second Life ein völlig neuer Zugang zum Konsumenten.

Free Download Ken Mondschein, "Advertising, Sales, and Marketing (Field Guides to Finding a New Career)"
English | 2009 | pages: 150 | ISBN: 0816076200, 0816075964 | PDF | 4,5 mb
Embark on a new career in advertising, sales, and marketing!

Free Download Advertising, Brand and Consumer Behaviour
English | 2024 | ISBN: 8119896246 | 505 Pages | EPUB | 0.8 MB
We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book’s proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools.