Tag: Audiences

Free Download Ulrike Weckel, "Audiences of Nazism: Using Media in the Third Reich "
English | ISBN: 1805390996 | 2023 | 302 pages | PDF | 97 MB
Through its focus on audiences and their reception of media in Nazi Germany, Audiences of Nazism inverts the typical top-down perspective employed in studies that concentrate on the regime’s regulation of media and propaganda. It thereby sheds new light on the complex character of the period’s media, their uses, and the scope for audience interpretation. Contributors investigate how consumers either appropriated or ignored certain messages of Nazi propaganda, and how some even participated in its production. The authors ground their studies on novel historical sources, including private diaries and letters, photographs and films, and concert programs, which demonstrate, amongst other things, how audiences interpreted and responded to regulated news, Nazi Party rallies, and the regime’s denunciation of modern works of art as ‘degenerate.’

Free Download Craig Clunas, "Chinese Painting and Its Audiences (The A. W. Mellon Lectures in the Fine Arts)"
English | 2017 | pages: 200 | ISBN: 0691171939 | PDF | 137,2 mb
A history of the reception of Chinese painting from the sixteenth century to the present

Free Download Omotayo O. Banjo, "Immigrant Generations, Media Representations, and Audiences"
English | ISBN: 3030753107 | 2021 | 351 pages | PDF | 4 MB
This anthology examines how immigrants and their US-born children use media to negotiate their American identity and how audiences engage with mediated narratives about the immigrant experience (cultural adjustments, language use, and the like). Where this work diverges from other collections and monographs is the area is its intentional focus on how both first- and second-generation Americans’ complex identities and hybrid cultures interact with mediated narratives in general, alongside the extent to which these narratives reflect their experience. In a three-part structure, the collection examines representations, "zooms in" to explore the reception of these narratives through autoethnographic essays, and concludes in a section of analysis and critique of specific media.

Free Download Avoiding the News: Reluctant Audiences for Journalism
by Benjamin Toff, Ruth Palmer
English | 2023 | ISBN: 0231205198 | 285 Pages | True PDF | 5 MB

Free Download Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats
English | 2024 | ISBN: 3031557352 | 301 Pages | PDF EPUB (True) | 2 MB
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content.

Free Download AIGA New York Chapter, "Fresh Dialogue 8: Designing Audiences / New Voices in Graphic Design"
English | ISBN: 156898751X | 2008 | 112 pages | PDF | 3 MB
Each year the New York chapter of AIGA brings together emerging designers for Fresh Dialogue, a panel discussion thatprovides a forum to present and talk about work, thoughts, and ideas. Designing Audiences takes a fresh look at graphic design through the eyes of three young designers, all of whom have embraced a media landscape dominated by user-centric social networking sites such as MySpace, Flickr, and YouTube. Playing with the notion of designer as visual interlocutor, they craft conversations where viewers become participants and the relationship between design and its consumers is radically redefined.

Free Download Huw D. Jones, "Transnational European Cinema: Representation, Audiences, Identity "
English | ISBN: 3031445945 | 2024 | 288 pages | EPUB, PDF | 2 MB + 7 MB
This book explores how audiences in contemporary Europe engage with films from other European countries. It draws on admissions data, surveys, and focus group discussions from across the continent to explain why viewers are attracted to particular European films, nationalities, and genres, including action-adventures, family films, animations, biopics, period dramas, thrillers, comedies, contemporary drama, and romance. It also examines how these films are financed, produced, and distributed, how they represent Europe and other Europeans, and how they affect audiences. Case-studies range from mainstream movies like Skyfall, Taken, Asterix & Obelix: God Save Britannia, and Sammy’s Adventures: A Turtle’s Tale to more middlebrow and arthouse titles, such as The Lives of Others, Volver, Coco Before Chanel, The Girl with the Dragon Tattoo

Free Download Martin Barker, "Watching Game of Thrones: How Audiences Engage With Dark Television"
English | ISBN: 1526152177 | 2021 | 200 pages | PDF | 4 MB
Game of Thrones was an international sensation, and has been looked at from many different angles. But to date there has been little research into its audiences: who they were, how they engaged with and responded to it. This book presents the findings of a major international research project that garnered more than 10,000 responses to an innovative ‘qualiquantitative’ questionnaire. Among its findings are: a new way of understanding the place and role of favourite characters in audiences’ responses; new insights into the role of fantasy in encouraging thinking about our own world; and an account of two combined emotions – relish and anguish – which structure audiences’ reactions to controversial elements in the series.

Free Download Bridgette Wessels, "Film audiences: Personal journeys with film"
English | ISBN: 1526157829 | 2022 | 304 pages | PDF | 6 MB
Reception studies have made film audiences increasingly visible, while surveys track trends and policymakers gather information about audience preferences and demographics. But little attention has been paid to the specific contextual relationships and interactions between films and individuals that generate and sustain audiences. This monograph develops the idea of audiences as interactive and relational, introducing three innovative concepts: ‘personal film journeys’, five types of audience formations and five geographies of film provision. A major challenge of audience research is how to capture the richness of people’s social and cultural engagement with film. To achieve this, the book uses an innovative mixed-methods research and computational ontology. It develops ground-breaking theory and concepts and an innovative methodology based on an extensive data-set derived from the under-researched area of British regional film audiences.

Free Download Understanding Audiences, Customers, and Users via Analytics:
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
English | 2024 | ISBN: 3031419324 | 263 Pages | PDF EPUB (True) | 14 MB