Tag: Battle

Free Download Positioning: The Battle For Your Mind, 2023 Edition (Audiobook)
English | ISBN: 9781638413769 | 2023 | 4 hours and 8 minutes | M4B@128 kbps | 229 MB
Author: Al Ries, Jack Trout
Narrator: Grover Gardner
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one.

Free Download Devil’s Coin: My Battle to Take Down the Notorious OneCoin Cryptoqueen (Audiobook)
English | ASIN: B09K8X75JX | 2023 | 9 hours and 10 minutes | M4B@64 kbps | 262 MB
Author: Jennifer McAdam, Douglas Thompson
Narrator: Helen McAlpine, Toni Frutin
The astonishing true story of the coal miner’s daughter who took on the creators of the world’s biggest financial fraud and helped the FBI to convict them. The OneCoin global cryptocurrency fraud stole tens of billions of dollars from ordinary people around the world. Unlike Madoff or Enron, who relieved the world’s wealthiest investors of their cash, the exploiting genius of the OneCoin scam was targeting the poorest people in the world, the "unbanked"-those who struggled to live or get mainstream banking support. The arrogant assumption was that the downtrodden wouldn’t have the means or will to fight back. They didn’t reckon on Jen McAdam-a teenage mother, young grandmother, and modern-day Erin Brockovich. Jen’s father left her £15,000 when he died: his savings from living a careful life in a small Scottish mining town.