Free Download The Behaviour Business: How to Apply Behavioural Science for Business Success (Audiobook)
English | May 07, 2020 | ASIN: B0886CLYVK | M4B@64 kbps | 7h 5m | 193 MB
Author: Richard Chataway | Narrator: Ian Pringle
If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed.
In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.