Free Download The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical (Audiobook)
English | ASIN: B0D3JBDBM9 | 2024 | 9 hours and 24 minutes | M4B@64 kbps | 268 MB
Author: Robert E. Siegel
Narrator: Robert Siegel
The grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage. Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back down to earth. He shows that, while important, digital is only part of the answer, and it’s never the only answer.
