Tag: centricity

Customer Centricity Focus on the Right Customers for Strategic Advantage, 2024 Edition [Audiobook]


Free Download Customer Centricity: Focus on the Right Customers for Strategic Advantage, 2024 Edition (Audiobook)
English | ASIN: B0D7QYQB4N | 2024 | 3 hours and 4 minutes | M4B@192 kbps | 254 MB
Author: Peter Fader
Narrator: Patrick Lawlor

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . . . and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand why customer centricity is the new model for success in today’s data-driven environment; how the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don’t; why the traditional models for determining the value of individual customers are flawed; how executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; and more.

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The Customer Centricity Ebook Collection (3 Books)


Free Download The Customer Centricity Ebook Collection (3 Books): Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit by Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms
English | July 23rd, 2024 | ISBN: 9781613631836 | 347 pages | True EPUB | 16.79 MB
Available for the First Time-Three Books in One!

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Winning Secrets to Quantum Customer Centricity (QC2)


Free Download Winning Secrets to Quantum Customer Centricity (QC2)
English | 2024 | ASIN : B0DB9G5KPJ | 52 Pages | EPUB | 2 MB
In today’s competitive market, where 90% of businesses prioritize Customer Experience (CX), only 1% consistently meet buyer expectations. It’s time for a game-changing approach.

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Managing Team Centricity in Modern Organizations (Research in Human Resource Management)


Free Download Managing Team Centricity in Modern Organizations (Research in Human Resource Management) by Brian Murray, James H. Dulebohn, Dianna L. Stone
English | September 1, 2022 | ISBN: N/A | ASIN: B0B8T9KD8L | 464 pages | MOBI | 2.00 Mb
Managers are increasingly employing teams as a primary work unit in organizations, but they are struggling with how to effectively lead the emerging team structures. Intensifying the challenges that they are facing, work restrictions due to the Covid-19 pandemic hastened the move to remote work, flexible work arrangements, and virtual teams. The current volume of Research in Human Resource Management presents literature reviews, conceptual development, and original research evidence to inform the management of teams and spotlight new directions and approaches for team research in this evolving, complex, and dynamic environment.

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