Tag: Chasm

Free Download Larry W. Poland PhD, "Chasm: Crossing the Divide Between Hollywood and People of Faith "
English | ISBN: 1630470643 | 2014 | 196 pages | EPUB | 1174 KB
Two different world-views. Two different sets of values. Hollywood and people of faith-two worlds in conflict and the chasm that exists between them.

Free Download Regis McKenna, "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
English | 2001 | pages: 226 | ISBN: 0066620023 | EPUB | 0,7 mb
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.