Tag: Communications

October 5, 2024

Wireless Semantic Communications

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Free Download Wireless Semantic Communications: Concepts, Principles, and Challenges
English | 2025 | ISBN: 1394223307 | 218 Pages | PDF | 10 MB
Semantic communications constitute a revolution in wireless technology, combining semantic theory with wireless communication. In a semantic communication, essential information is encoded at the source, drastically reducing the required data usage, and then decoded at the destination in such a way that all key information is recovered, even if transmission is damaged or incomplete. Enhancing the correspondence between background knowledge at source and destination can drive the data usage requirement even lower, producing ultra-efficient information exchanges with ultra-low semantic ambiguity.

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October 4, 2024

Information and Communications Technologies for Smart Cities and Societies (The City Project, 5)

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Free Download Information and Communications Technologies for Smart Cities and Societies (The City Project, 5) by Roberto Menozzi
English | October 10, 2023 | ISBN: 3031394453 | 140 pages | MOBI | 8.67 Mb
This book offers an overview of digital, IoT and intelligent technologies, applications and solutions that are contributing to shape the digital, inclusive, and sustainable transformation of contemporary cities. Based on peer-reviewed contributions to the workshop "Information and Communications Technologies for Smart Cities and Societies", held on December 2, 2022, at the University of Parma, Italy, it offers a multidisciplinary, authoritative snapshot for researchers, architects, and engineers, as well as professionals and policy makers, involved in planning the city of the future. The book describes practical case studies, discussing challenges and opportunities of the integration of ICTs in the planning and management of future cities.

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September 26, 2024

Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8

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Free Download PR Smith, "Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8"
English | ISBN: 1398611719 | 2024 | 760 pages | PDF | 152 MB
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today’s fast-changing hypercompetitive markets.

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September 16, 2024

Strategic Communications for School Leaders

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Free Download Strategic Communications for School Leaders By Vicki Gunther, James McGowan, Kate Donegan
2011 | 198 Pages | ISBN: 1442209437 | PDF | 4 MB
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process-why it’s critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought.In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools’ appropriate share of scarce resources.Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders’ messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

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