Tag: Communications

Free Download S M A Moin, "Storytelling in Marketing and Brand Communications "
English | ISBN: 1032689420 | 2024 | 202 pages | PDF | 13 MB
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.

Free Download Green Communications: Theoretical Fundamentals, Algorithms and Applications By Jinsong Wu, Sundeep Rangan, Honggang Zhang
2012 | 840 Pages | ISBN: 1466501073 | PDF | 10 MB
Nowadays energy crisis and global warming problems are hanging over everyone’s head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have started to investigate various approaches for power consumption reduction. Standards bodies are already developing standards for energy-efficient protocols. However, research in green communications is still at an early stage, and the space of potential solutions is far from being fully explored. This book provides a comprehensive discussion of academic research and relevant applications in green communications. It aims to increase understanding of relevant issues and further the development of strategies and techniques. Gathering efforts from world-leading experts on green topics with different focuses, such as mobile communications, wireless networks, ad hoc and sensor networks, cloud computing, optical networking, smart grids, network devices, even FPGA and terminal devices, combined with the best practices from the largest telecommunication operator, China Mobile Corporation, this book covers key features such as: Not only focuses on energy saving of ICT industry, but also figures out its role to help other industries reduce energy consumption Comprehensively covers almost all main aspects in green communications Includes recent advances in theoretical analysis, algorithms, and practical applications for green wired and wireless communications Readers do not have to be professionals in communications to understand the basic ideas in the book This book brings green wired and wireless communications, as well as other general green topics, in one book, whichwill give readers a panoramic view in the relevant green fields.

Free Download Cultural Communications Between China and The Outside World Throughout History by Fuwei Shen
English | PDF EPUB (True) | 2024 | 326 Pages | ISBN : 9819746957 | 4.4 MB
This book starts from the very beginning of the cultural exchanges between China and the western regions, to the exchanges in modern times, featuring large time span and interdisciplinarity. In addition to elaborate illustrations including precious pictures and sketch maps, a large amount of archaeological data, as well as both Chinese and foreign literature, are employed in the book to provide the readers with a comprehensive, in-depth and systematic introduction of the cultural exchanges between China and the west regions from neolithic age to present China after Reform and Opening Up. The intended readership includes professionals, college students, graduates specializing in Chinese history, philosophy and culture, as well as those interested in oriental civilizations.

Free Download Molecular Communications: An Analysis from Networking Theories Perspective by Yesenia Cevallos, Cristian Vacacela Gómez, Luis Tello-Oquendo
English | November 21, 2023 | ISBN: 3031368819 | 212 pages | MOBI | 11 Mb
This book provides a complete analysis of molecular communications systems from the paradigm of TCP/IP network stack, and it exploits network theories (e.g. independent functions of a layer into a stack, addressing, flow control, error control, and traffic control) and applies them to biological systems. The authors show how these models can be applied in different areas such as industry, medicine, engineering, biochemistry, biotechnology, computer sciences, and other disciplines. The authors then explain how it is possible to obtain enormous benefits from these practices when applied in medicine, such as enhancing current treatment of diseases and reducing the side effects of drugs and improving the quality of treatment for patients. The authors show how molecular communications systems, in contrast to existing telecommunication paradigms, use molecules as information carriers. They show how sender biological nanomachines (bio-nano machines) encode data on molecules (signal molecules) and release the molecules into the environment. They go on to explain how the molecules then travel through the environment to reach the receiver bio-nano machines, where they biochemically react with the molecules to decipher information. This book is relevant to those studying telecommunications and biomedical students, engineers, masters, PhDs, and researchers.

Free Download Third Generation Wireless Communications, Volume 1: Post Shannon Signal Architectures By George Calhoun
2003 | 514 Pages | ISBN: 1580530435 | PDF | 4 MB
This handbook examines the fundamental concepts, design techniques, and advanced architectures for tackling critical wireless communication problems such as capacity, error correction, and channel interference. It seeks to help practitioners understand the huge demands being made of existing wireless capacity, and explores the need for a second communications "golden age", in which wireless planners, designers and engineers break down the boundaries established in the communications orthodoxy of Claude Shannon’s "communications theory".

Free Download Securing Wireless Communications at the Physical Layer By Ruoheng Liu, Wade Trappe
2009 | 396 Pages | ISBN: 144191384X | PDF | 14 MB
The book focuses on a recently emerging topic in security. Specifically, the book focuses on physical layer security. Whereas conventional security mechanisms involve cryptography that operates at higher layers of the protocol stack, the methods described in this book secure communications at the physical layer. The area of physical layer security is an emerging field of research that has seen an explosion of research in the past few years. This trend is only expected to continue as there is a growing need to secure wireless communications without conventional cryptographic network security protocols. The proposed book will consist of contributions from roughly a dozen of the leading research groups in this emerging area. For the first time, important results will be collected together. Important topics will include the secrecy rate of MIMO wireless systems, practical codes for the dissemination of secrets, and authentication of wireless transmitters using waveform-level properties.

Free Download OFDM for Wireless Communications Systems By Ramjee Prasad
2004 | 294 Pages | ISBN: 1580537960 | PDF | 5 MB
OFDM (Orthogonal Frequency Division Multiplexing) is a key technology which allows for robust, high capacity, high speed wireless broadband multimedia networks. Written by leading authority and best-selling author Ramjee Prasad, this timely new work offers today’s wireless professionals a complete understanding of OFDM technology and applications in wireless communications systems, placing emphasis on wireless LANs (local area networks) and PANs (personal area networks). The book offers an in-depth treatment of the underlying technologies and applications of PANs and describes and evaluates a practical OFDM system concept. Invaluable for wireless engineers and researchers, this cutting edge new book is a must-have for anyone who needs to understand this critical technology and its implementation in today’s wireless systems.

Free Download Tammam A. T. Benmusa, "Information and Communications Technologies: Second International Libyan Conference, ILCICT 2023, Tripoli, Libya, Septem"
English | ISBN: 3031626230 | 2024 | 353 pages | PDF | 50 MB
This book constitutes the proceedings of the Second International Libyan Conference on Information and Communication Technologies, ILCICT 2023, which took place in Tripoli, Libya, in September 4-6, 2023.

Free Download Miguel Soriano, Sihan Qing, Javier López, "Information and Communications Security"
English | 2010 | pages: 490 | ISBN: 3642176496 | PDF | 8,8 mb
Information and communication security must provide technological solutions to the tension between the accelerating growth of social, economical and g- ernmental demand for digitalization of information on the one hand, and on the other, the legal and ethical obligation to protect the individuals and organi- tions involved. These proceedings contain the papers accepted at the 2010 International Conference on Information and Communications Security (ICICS 2010), held in Barcelona, Spain, during December 15-17, and hosted by the Information Security Group of the Universitat Polit` ecnica de Catalunya, UPC. ICICS2010wasthe12theventintheICICSconferenceseries,startedin1997, which brought together leading researchers and engineers involved in multiple disciplines of information and communications security, to foster the exchange of ideas in aspects including, but not limited to, authentication and authori- tion, distributed and mobile systems security, e-commerce, fraud control, int- lectual property protection, operating system security, anonymity and privacy, and trusted computing. Inresponsetothecallforpapers,135submissionswerereceivedforthisyear’s installment of the conference series. Each paper received at least three pe- reviews on the basis of its signi?cance, novelty, technical quality and relevance to this event.The highly competitive selectionprocessresultedinonly31 papers being accepted, subject to a ?nal revision before publication. ICICS 2010 was held under the sponsorshipof the Spanish governmentand a number of private companies, particularly Scytl, which we would like to thank.

Free Download Convergence: User Expectations, Communications Enablers and Business Opportunities By Dr. Christian Saxtoft
2008 | 250 Pages | ISBN: 047072708X | PDF | 1 MB
Convergence: User Expectations, Communications Enablers and Business Opportunities offers a user-centric and business-oriented analysis of the rapidly changing communications industry. Clear summaries of key technology areas provide the backdrop for an extensive analysis of the expectations set by users and the challenges and opportunities this presents to companies.The process of convergence is characterised by complex interactions between different technical fields, business areas and end-user relations, where traditional telecommunications services, internet-based services and media broadcast services are blending into a continuum of rich new offerings. With these changes the existing hardwired links between user services and specific industry segments are rapidly dissolving.Presents guide to end-user market trends and expectationsIncludes models and analysis of new industry structures and dynamicsContains comprehensive discussion of innovation as a business driverProvides wide range of references to reflect the cross-disciplinary scope of convergenceOffers motivation and suggestions for refocus of key business strategiesConvergence bridges the fields of business, economics, technology and social studies and analyses business models and practices from across a range of industry segments. The wide scope makes the book an ideal text for technically-minded executives, business-oriented engineers and anyone with an interest in the intricacies of the convergence triggered market changes.