Free Download Dennis W. Johnson, "Political Consultants and American Elections"
English | 2015 | ISBN: 1138786365, 1138786357 | EPUB | pages: 322 | 1.0 mb
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters-with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.
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