Tag: Consumer

Free Download Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
English | 2024 | ISBN: 3031659244 | 274 Pages | PDF EPUB (True) | 5 MB
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

Free Download Advertising, Brand and Consumer Behaviour
English | 2024 | ISBN: 8119896246 | 505 Pages | EPUB | 0.8 MB
We have included several leading brands and discussed them from the perspective of the Indian context. 1 This book’s proposition also includes providing the content in a manner that will appeal to working executives who have the aspiration to learn but have not had the opportunity to do so in a formal environment. In sum, we believe that this book is unique in its own right. The other important aspect associated with this book is its usefulness to students of all levels of business schools.

Free Download Consumer Behavior
by Mothersbaugh, David;Kleiser, Susan Bardi;Hawkins, Delbert;
English | 2023 | ISBN: 1266114769 | 848 pages | True EPUB | 396.8 MB

Free Download Mastering Direct-to-Consumer (D2C) Brand Management
Published 8/2024
Duration: 51m | Video: .MP4, 1920×1080 30 fps | Audio: AAC, 44.1 kHz, 2ch | Size: 237 MB
Genre: eLearning | Language: English
Strategies for Growth, Engagement, and Dominance in Direct-to-Consumer Ventures"

Free Download Mastering Consumer Protection & Banking Complaints
Published 8/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1021.94 MB | Duration: 0h 33m
From Ombudsman to RTI

Free Download Consumer Sales Training Masterclass – Consumer Business
Published 6/2024
Created by Rob Spence
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 45 Lectures ( 3h 38m ) | Size: 4.14 GB

Free Download Gordon R. Foxall, "The Continuum of Consumer Choice "
English | ISBN: 1032201576 | 2024 | 234 pages | EPUB, PDF | 7 MB + 14 MB
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of consumer choice as a paradigm of human socio- economic activity and seeks further understanding of its socio- economic and philosophical bases.

Free Download Michael R. Solomon, "Consumer Behavior: Buying, Having, and Being "
English | ISBN: 0137865090 | 2023 | 521 pages | PDF | 30 MB
The authors are active CB instructors and researchers who use a conversational, lively narrative to speak to today’s students. Relevant examples, research studies, and references to brands students know and love engage them in the readings. Cases examine people and companies across the globe, including Amazon, Hyundai and Beyoncé, and show practical applications of CB.

Free Download Consumer Behavior 2023
by Richard K. Miller;Kelli Washington;
English | 2023 | ISBN: 9781577833178 | 306 pages | True PDF | 6.6 MB

Free Download Sang Min (Leo) Whang, "The New Consumer Psychology: Scanning buying behavior with MRI of the mind"
English | ISBN: 1138898937 | 2015 | 230 pages | PDF | 5 MB
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people’s subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags.