Tag: Consumer

January 31, 2024

Consumer Psychology in a Social Media World

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Free Download Claudiu V. Dimofte, "Consumer Psychology in a Social Media World"
English | ISBN: 0765646943 | 2015 | 306 pages | PDF | 3 MB
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.

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January 30, 2024

Handbook of Culture and Consumer Behavior

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Free Download Sharon Ng, "Handbook of Culture and Consumer Behavior "
English | ISBN: 0199388512 | 2015 | 370 pages | PDF | 3 MB
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms’ survival and growth. As the world’s growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

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January 15, 2024

A Consumer’s Dictionary of Cosmetic Ingredients (7th Edition)

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Free Download A Consumer’s Dictionary of Cosmetic Ingredients (7th Edition) by Ruth Winter
English | 2009 | ISBN: 0307451119 | 576 Pages | EPUB | 2.7 MB
Is it a cosmetic? A drug? A nutrient? It’s becoming more and more difficult to tell the difference with the cosmetic companies combining the three. And unlike with food additives, the FDA has little control over what goes into the products that claim to make you look more beautiful-even though cosmeceuticals (cosmetics that purport to have druglike benefits) have skyrocketed into a multibillion-dollar industry.

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January 12, 2024

The Smart Consumer’s Guide to Good Credit How to Earn Good Credit in a Bad Economy

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Free Download John Ulzheimer, "The Smart Consumer’s Guide to Good Credit: How to Earn Good Credit in a Bad Economy"
English | 2012 | ISBN: 1581159048 | EPUB | pages: 216 | 0.6 mb
Credit expert John Ulzheimer can give you all the tools you need to master the world of credit, before or after you get into trouble, and take the power back into your own hands.

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