Free Download Derek Johanson – CopyHour Download File Links
WHAT YOU GET?
Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.
Module 1
Research
Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.
- How to start a copywriting project from scratch (including exactly what to do if you don’t have a product or service to write a sales letter or email sequence for right now).
- How to apply the research process to different types of products (lead generation, books, courses, physical products, services, coaching, B2B, low-ticket, high-ticket, etc.).
- How to research for email copy.
- How to build a swipe file & use it ethically & responsibly.
- How to use AI to come up with incredible ideas, learn customer pain points and save hours of time in the process.
- What is a “Unique Mechanism” & how to find it (AI helps with this).
- How to use “Market Sophistication” & “Awareness Levels” to speak directly to your customer’s wants.
- How to find find direct and indirect competitors and extract ideas from “holes” in their copy.
- Why building a customer avatar slows you down & what to do instead.