Tag: Copywriting

Persuasive Copywriting Using Psychology to Influence, Engage and Sell


Free Download Andy Maslen, "Persuasive Copywriting: Using Psychology to Influence, Engage and Sell"
English | ISBN: 0749473991 | 2015 | 256 pages | AZW3 | 1093 KB
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today’s cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

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Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit Download 2023


Free Download Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023 Download File Links

WHAT YOU GET?

  • Discover the Best Human Element Copy Categories that will increase in demand for 2024.

  • Choose where YOU can specialize based on your existing experience and natural abilities.

  • Meet “Best In Category” copywriters who are leveraging the hybrid model to absolutely thrive in the new standard.

  • Connect with the companies and clients who are hiring Human Element copywriters to bring their campaigns to life.

  • Customize your 111 Day Action Plan to stay in demand starting in December and propelling you throughout 2024 and beyond.

  • PLUS, my team will be hands-on in the chat and during break-out sessions to give you all the help you need to get clear, confident, and ready to have the best year ever in your copywriting career!

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