Tag: Customer

January 11, 2025

The Defence Industrial Triptych Government as a Customer, Sponsor and Regulator

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Free Download Henrik Heidenkamp, "The Defence Industrial Triptych: Government as a Customer, Sponsor and Regulator"
English | 2015 | ISBN: 1138023582, 1138148504 | EPUB | pages: 164 | 0.8 mb
The relationship between government and the businesses that contribute towards the defence and security of the state is a critical one; it often underscores a modern state’s foreign policy and sense of place in the world. Yet, despite its clear importance, this subject is underexplored and rarely analysed in a rigorous manner. As a consequence, government defence industrial policies, if they exist at all, often seem somewhat contrived, ill-considered and contradictory.

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January 5, 2025

Käuferverhalten Customer Insights – Customer Journey – Customer Relations, 7. Auflage

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Free Download Käuferverhalten: Customer Insights – Customer Journey – Customer Relations
Deutsch | 2025 | ISBN: 3658451203 | 366 Pages | PDF (True) | 23 MB
Die Darstellungen werden durch praxisnahe Beispiele aus der Industrie, dem Dienstleistungssektor und dem Handel unterstützt. Der praktischen Bedeutung und der empirischen Messung werden jeweils gesonderte Abschnitte gewidmet.

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January 3, 2025

An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

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Free Download An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry By Alireza Faed (auth.)
2013 | 349 Pages | ISBN: 3319003232 | PDF | 8 MB
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.

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