Tag: Customers

Free Download Master The Art Of Handling Angry Customers
Published 9/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 691.67 MB | Duration: 0h 31m
Proven Techniques to Calm, Connect, and Create Lasting Customer Loyalty

Free Download The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling-And What to Do About It (Audiobook)
English | ASIN: B0D5ZJGF3P | 2024 | 7 hours and 30 minutes | M4B@128 kbps | 391 MB
Author: Allen Weiss, Debbie J. MacInnis
Narrator: Allen Weiss
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help listeners understand, and transition to, a benefits-based model. This focus on customer benefits will teach organizations what market they are in (or could be operating in); how customers perceive their brand (and that of their competitors) in terms of benefits; the most effective way to segment a market and position a brand in terms of benefits; how to deliver benefits throughout the customer journey; and how a focus on benefits facilitates growth. Evidence-based, integrated, and simple, this innovative approach can be applied to all markets-and ensures that any brand can deliver the benefits its customers truly want.

Free Download Customer Centricity: Focus on the Right Customers for Strategic Advantage, 2024 Edition (Audiobook)
English | ASIN: B0D7QYQB4N | 2024 | 3 hours and 4 minutes | M4B@192 kbps | 254 MB
Author: Peter Fader
Narrator: Patrick Lawlor
Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . . . and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand why customer centricity is the new model for success in today’s data-driven environment; how the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don’t; why the traditional models for determining the value of individual customers are flawed; how executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; and more.

Free Download Handling & Servicing Customers For Retention & Growth
Published 8/2024
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.04 GB | Duration: 3h 55m
Happy Customers are the sources of oxygen for the business

Free Download Building Rapport with Customers (2024)
Released: 05/2024
Duration: 25m | .MP4 1280×720, 30 fps(r) | AAC, 48000 Hz, 2ch | 90 MB
Level: Beginner | Genre: eLearning | Language: English
Make every customer interaction meaningful by building real human connections. In this course, customer service expert Myra Golden shares simple yet powerful techniques to establish rapport within the first few seconds of an interaction, making customers feel respected and at ease.

Free Download Carl Sewell, Paul B. Brown, "Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer"
English | 2002 | ISBN: 0385504454, 0385415036 | EPUB | pages: 240 | 5.7 mb
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today’s world.

Free Download Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
English | July 25, 2023 | ISBN: 1398610100 | 256 pages | MOBI | 2.17 Mb
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)

Free Download CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
by Alan J. Porter
English | 2021 | ISBN: 1937434745 | 218 Pages | ePUB | 0.64 MB

Free Download Nick Mehta, Robin Van Lieshout, Stephen R. Thorne (Narrator), "Customer Communities: Engage and Retain Customers to Build the Future of Your Business"
English | ASIN: B0CNQCD5K3 | 2023 | M4B@64 kbps | ~07:59:00 | 217 MB
Make community building your ultimate business growth strategy
In Customer Communities, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

Free Download Stop Harming Customers: A Compliance Manifesto by David Silverman
English | December 8th, 2023 | ISBN: 1637425392 | 216 pages | True EPUB (Retail Copy) | 3.53 MB
Since the year 2000, banks have been fined almost a third of a trillion dollars. Yet, every year billions more are imposed. Why? This book explains why banks break the law (it’s not just the money), explains the challenges facing Compliance functions, considers that the majority of financiers don’t want to do wrong, and puts forth a proposal to stop banks from harming customers.