Tag: CXO

The 10-Second Customer Journey The CXO’s playbook for growing and retaining customers in a digital world


Free Download The 10-Second Customer Journey: The CXO’s playbook for growing and retaining customers in a digital world by Todd Unger
English | June 11th, 2024 | ISBN: 1788605039 | 184 pages | True EPUB | 1.50 MB
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying decisions are made not in months or days, but in seconds.

(more…)

Startup CXO A Field Guide to Scaling Up Your Company’s Critical Functions and Teams (Techstars)


Free Download Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams (Techstars) by Matt Blumberg, Peter M. Birkeland, Scott Dorsey
English | June 9, 2021 | ISBN: 1119772575 | 640 pages | PDF | 4.03 Mb
One of the greatest challenges for startup teams is scaling because usually there’s not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges―they’ve been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO.

(more…)