Free Download The Data Deluge: Making Marketing Work for Brands and People by Arun C. Kumar
English | May 14th, 2024 | ISBN: 9798887503356 | 190 pages | True EPUB | 2.81 MB
In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing. Data’s explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today’s world, neither marketers nor consumers are fully benefiting from this explosion of data.