Tag: Employer

September 16, 2024

Recrutainment Gamification in Employer Branding, Personalmarketing und Personalauswahl , 2.Auflage

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Free Download Recrutainment: Gamification in Employer Branding, Personalmarketing und Personalauswahl , 2.Auflage by Lars J. Jansen · Joachim Diercks, Kristof Kupka
Deutsch | EPUB (True) | 2023 | 438 Pages | ISBN : 3658387483 | 77.1 MB
Recrutainment hat sich in den letzten Jahren zu einem deutlich sichtbaren und allgemein akzeptierten Instrument in der Personalgewinnung entwickelt: Immer mehr Organisationen setzen auf spielerisch-simulative Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Recrutainment ist die Gamification der Personalgewinnung.

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September 16, 2024

Recrutainment Gamification in Employer Branding, Personalmarketing und Personalauswahl , 2.Auflage

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Free Download Recrutainment: Gamification in Employer Branding, Personalmarketing und Personalauswahl , 2.Auflage by Lars J. Jansen · Joachim Diercks, Kristof Kupka
Deutsch | EPUB (True) | 2023 | 438 Pages | ISBN : 3658387483 | 77.1 MB
Recrutainment hat sich in den letzten Jahren zu einem deutlich sichtbaren und allgemein akzeptierten Instrument in der Personalgewinnung entwickelt: Immer mehr Organisationen setzen auf spielerisch-simulative Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Recrutainment ist die Gamification der Personalgewinnung.

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January 25, 2024

Recruitment Advertising as an Instrument of Employer Branding A Linguistic Perspective

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Free Download Jolanta Lacka-Badura., "Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective"
English | ISBN: 1443876542 | 2015 | 255 pages | PDF | 1237 KB
The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a paradigm case of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

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December 12, 2023

Employer Branding Strategy And Process

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Free Download Employer Branding Strategy And Process
Published 12/2023
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 811.76 MB | Duration: 2h 38m
Learn the complete Employer Branding with Process, Strategy, Best Practices, Implementation and Case study with example

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