Tag: Evidence

Free Download Principles of Integrated Marketing Communications
by Lawrence Ang
English | 2021 | ISBN: 1108703119 | 530 pages | True PDF | 24.75 MB
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a ‘further thinking’ section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Free Download Debonding and Fixed Retention in Orthodontics
by Theodore Eliades, Christos Katsaros
English | 2023 | ISBN: 1119623979 | 333 pages | True PDF EPUB | 25.38 MB
Debonding and Fixed Retention in Orthodontics An accessible and thorough guide to debonding and fixed retainer bonding Debonding and Fixed Retention in An Evidence-Based Clinical Guide reviews the protocols, materials, and techniques required at two key stages of orthodontic treatment. The book has been written as a reference guide and the chapters introduce the best-supported and most efficient approaches to each stage of debonding and fixed retainer bonding treatments, from choice of material through to final results. The book includes relevant procedures including orthodontic appliance removal, appliance debonding, the use of rotating instruments, and enamel cleaning. The authors also provide guidance on topics such as the failure and adverse effects of fixed retainers, enamel structural defects, periodontal effects, and aerosol production, to aid in positive result retention. Readers will also Debonding and Fixed Retention in Orthodontics is written for orthodontic specialists, clinicians, and postgraduate dental students looking to build knowledge and ensure the best results during these two stages of orthodontic therapy.