Tag: Globally

January 30, 2024

Globally-Minded Marketing A Cultural Approach to Building Iconic Brands

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Free Download Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands by Carlos J. Torelli , Maria A. Rodas
English | PDF EPUB (True) | 2024 | 199 Pages | ISBN : 3031508114 | 7.6 MB
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.

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