Free Download Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands by Carlos J. Torelli, Maria A. Rodas
English | January 28, 2024 | ISBN: 3031508114 | 220 pages | MOBI | 4.06 Mb
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.
