Tag: Influential

November 28, 2024

Key Developments in International Marketing Influential Contributions and Future Avenues for Research

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Free Download Key Developments in International Marketing: Influential Contributions and Future Avenues for Research (JIBS Special Collections) by Saeed Samiee, Constantine S. Katsikeas, Petra Riefler
English | March 13, 2024 | ISBN: 3031173651 | 562 pages | MOBI | 3.28 Mb
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.

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September 17, 2024

Ancient Greece’s Most Influential Philosophers [Audiobook]

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Free Download Ancient Greece’s Most Influential Philosophers (Audiobook)
English | ISBN: 9798882479892 | 2024 | 4 hours and 44 minutes | M4B@128 kbps | 262 MB
Author: Charles River Editors
Narrator: Victoria Woodson
In virtually all fields of human endeavor, ancient Greece was so much at the forefront of dynamism and innovation that the products of its most brilliant minds remain not only influential but entirely relevant to this day. The great philosophers of Athens, men like Aristotle, Socrates, and Plato, interrogated themselves with startling complexity about the nature of good and evil, questioned the existence of divinity, advocated intelligent design, and went so far as to argue that all life was composed of infinitesimal particles. Although the school of philosophy started by Socrates and championed by Plato and Aristotle continues to be the most famous, other schools of thought began to branch, including the Epicureans and Cynics. In the 3rd century B.C., Stoicism arose in response to and under the influence of these older schools, combining many of the best theories from each into a more cohesive whole. With a greater flexibility and more practical application to everyday life, Stoicism quickly became a very popular school of thought, a growth made exponential by its introduction to the Romans.

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April 26, 2024

Portraits of Influential Chinese Educators

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Free Download Ruth Hayhoe, "Portraits of Influential Chinese Educators"
English | 2007 | pages: 414 | ISBN: 1402055676, 9628093401 | PDF | 4,1 mb
Portraits, whether graphic or verbal, have distinct purposes and values. Through deliberate selection, they seek to reveal and, thereby, to illuminate. In their literary form, selection of content and style ensures that they do not presume to achieve the status of fully-fledged biographies. Even so, a carefully brush-stroked, multi-layered and richly textured pen-portrait is capable of revealing much about both character and circumstance. And what it reveals is likely to be different from and far more profound than any insights permitted by other miniatures, such as simple snapshots or polemical caricatures. Professor Ruth Hayhoe has produced a whole gallery of valuable portraits in the present book. For a book in the present series, however, a key question remains. How and why may pen-portraits of eleven influential educators, from a single country and within roughly the same time frame, contribute significantly to the literature of comparative education? My own answer to this question is simple. This particular gallery makes its important contribution in two main ways and for a number of good reasons. The ‘How?’ part of the question clearly involves process, especially methodological process. A portrait typically involves both foreground and background features. Some of the most effective portraits seem to encourage their observers to recognize interplay between foreground and background.

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January 7, 2024

The Influential Mind What the Brain Reveals About Our Power to Change Others

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Free Download The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot, Xe Sands, Macmillan Audio
English | 2017 | ISBN: B0752VTD6T | MP3@64 kbps | ~05:24:00 | 148 Mb
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others – from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts – from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control – are ineffective because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls and how an attempt to change beliefs and actions is successful when it is well matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data, and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

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