Tag: Irrational

Free Download Kirsten Swenson, "Irrational Judgments: Eva Hesse, Sol LeWitt, and 1960s New York"
English | 2015 | ISBN: 0300211562 | PDF | pages: 200 | 9.3 mb
An intimate study of the friendship and creative dialogue between two artists, offering an in-depth understanding of their work and the upheavals of 1960s New York

Free Download Deb Gabor, "Irrational Loyalty: Building a Brand That Thrives in Turbulent Times"
English | ISBN: 1544513623 | 2019 | 170 pages | EPUB | 1359 KB
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there’s a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world’s premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.

Free Download Robert Anton Wilson, "The New Inquisition: Irrational Rationalism and the Citadel of Science Ed 2"
English | ISBN: 1734473541 | 2020 | 350 pages | EPUB | 1321 KB
"For Bob, nothing was sacred and nothing was set in stone – except maybe the idea that fundamentalism is a dangerous dead end. Like Alfred Korzybski’s Science and Sanity, Robert Anton Wilson’s The New Inquisition seeks to rescue science from fundamentalist materialism, and the rest of us from the broader implications of this approach. It is at once a philosophical treatise and an act of cognitive defiance . . . His message is more important right now than it was when he wrote it. Our digital fundamentalists see human beings as an engineering problem to be solved. Behaviors and thoughts that do not conform to our algorithmically generated profiles are to be eliminated, and humans shepherded into the reality tunnels that obey the laws of rationality alone. We are right now being programmed by the very fundamental materialists RAW is warning us about on these pages."

Free Download Kevin Williams, "Irrational Kindness: The Crazy Pursuit of an Extraordinary Life"
English | ISBN: 1631952951 | 2021 | 172 pages | EPUB | 2 MB
The work from Chick-fil-A entrepreneur and rare triple-franchisee Kevin Williams was written as part-employee handbook, part-operating manual for life, Irrational Kindness flips traditional wisdom on its head and gives a different lens through which to look at life. Often the idea of being irrational is smeared with negative connotations. It can sound illogical, senseless, unjustifiable, or groundless. It may even represent ludicrous and mad behavior! But Kevin Williams argues that being irrational can be just the opposite. And it is the most positive, inspiring, and empowering way to be. Being irrational has to do with thinking outside the box―way outside. It has to do with viewing life as a journey and still being willing to reverse the route, shake things up, or flip the map upside down. Why? Not just to be different, but to make a difference.