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Back in the day, I knew nothing about LinkedIn profiles.
Like everyone else, I thought it was pretty much an online CV.
I wrote a few facts about myself, listed my skills & accomplishments, and filled in my work history.
The end result didn’t exactly look amazing, but since I was comparing it to everyone else’s, I thought "It will do".
Then one cold January morning I hopped on a call with Dina.
The next 45 min changed everything.
We got talking, and she mentioned she was charging $1,407 for writing her clients’ profiles.
I was shocked. "People pay THAT much?"
"Stevan, I’m actually undercharging.
Here’s the catch:
1. People who hire me generate opportunities worth much more than $1,407 through their LinkedIn profiles.
2. 99% of these people can’t verbalise their value & don’t have any idea how to write the profile that brings results.
3. And when I say "results", I mean successfully converting clients, getting all the juicy job offers, and business opportunities that other people don’t.