Free Download David E. Carter, "Logos Redesigned: How 200 Companies Successfully Changed Their Image"
English | 2005 | pages: 193 | ISBN: 0060748052 | PDF | 27,3 mb
A company’s logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change – the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.