Tag: Luxury

Designing Luxury Brands The Art and Science of Creating Game-Changers


Free Download Designing Luxury Brands: The Art and Science of Creating Game-Changers by Diana Derval
English | PDF EPUB (True) | 2024 | 255 Pages | ISBN : 3031540921 | 47 MB
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods – like the Derval Color Test® taken by over 30 million people – to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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The Rise of Positive Luxury


Free Download Wided Batat, "The Rise of Positive Luxury "
English | ISBN: 0367757273 | 2022 | 260 pages | EPUB, PDF | 4 MB + 9 MB
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.

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Managing Luxury Brands A Complete Guide to Contemporary Luxury Brand Strategies


Free Download Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies by Eleonora Cattaneo
English | March 28, 2023 | ISBN: 139860674X | 360 pages | MOBI | 0.97 Mb
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

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Digital Transformation for Fashion and Luxury Brands Theory and Practice


Free Download Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

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