Tag: Managing

January 1, 2024

The Customer Asset Understanding and Managing its Value

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Free Download The Customer Asset: Understanding and Managing its Value by Neil Bendle , Shane Wang
English | PDF EPUB (True) | 2023 | 158 Pages | ISBN : 3031474201 | 3.2 MB
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies’ advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers’ financial worth to the organization.

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January 1, 2024

Managing Pediatric Obesity Using Advanced Therapies Practical Guide for Pediatric Health Care Providers

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Free Download Managing Pediatric Obesity Using Advanced Therapies: Practical Guide for Pediatric Health Care Providers by Claudia K. Fox
English | PDF (True) | 2023 | 422 Pages | ISBN : 3031373790 | 18 MB
Treatment of pediatric obesity, to date, has largely focused on lifestyle therapy. While lifestyle therapy is essential for obesity management, it is often insufficient, particularly for youth who have severe forms of the disease. Underlying the limitations of lifestyle therapy is the recognition that obesity is a biological disorder of the energy regulatory system and accordingly, to effectively manage obesity, the underpinning pathophysiology needs to be addressed. This pathophysiology can be targeted with more advanced therapies including anti-obesity medications and metabolic and bariatric surgery, two treatment strategies supported by the American Academy of Pediatrics.

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January 1, 2024

Managing Mobility in Early Modern Europe and its Empires Invited, Banished, Tolerated

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Free Download Managing Mobility in Early Modern Europe and its Empires: Invited, Banished, Tolerated by Katja Tikka, Lauri Uusitalo, Mateusz Wyżga
English | PDF EPUB (True) | 2023 | 232 Pages | ISBN : 3031418883 | 17.3 MB
This book examines how migration and mobility were controlled, supported, and restricted in early modern Europe and European colonies. The aim of the book is to investigate how different actors, such as rulers, regional lords, local authorities, and corporations tried to regulate different forms of mobility and how those on the move reacted to these attempts. The book examines the agency of both the authorities and the migrants, shifting focus between the macro and the micro level. The chapters will also illuminate the ways gender, religion, language, ethnicity, occupation, and socioeconomic status were entangled in the regulations concerning mobility. Control of migration is inextricably linked with power relations. In this book, mobility is seen as a wide social process, which covers daily or seasonal movement as well as less or more stable migration.

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January 1, 2024

Corporate Reputation Decoded Building, Managing and Strategising for Corporate Excellence

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Free Download Asha Kaul, "Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence"
English | ISBN: 8132117743 | 2013 | 322 pages | EPUB | 1260 KB
Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR―company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India. The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.

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December 29, 2023

Managing Psychosexual Consequences in Chronic Diseases

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Free Download Managing Psychosexual Consequences in Chronic Diseases
English | 2023 | ISBN: 3031313062 | 950 Pages | PDF EPUB (True) | 23 MB
This book provides a comprehensive overview of various chronic diseases – including their clinical characteristics, diagnostic methods, treatment options, and recent research findings – with a special focus on the psychosexual impacts of these conditions on patients and their partners.

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