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English | 2024 | ISBN: 3031695178 | 413 Pages | PDF EPUB (True) | 16 MB
This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.

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English | April 29, 2023 | ISBN: 3031318358 | 313 pages | MOBI | 15 Mb
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

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English | July 7, 2024 | ISBN: N/A | ASIN: B0D935QR1P | 53 pages | EPUB | 2.02 Mb
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English | September 11, 2024 | ISBN: N/A | ASIN: B0DGWQGRG3 | 113 pages | EPUB | 0.25 Mb
Unlock the power of social media to grow your business, increase brand awareness, and engage with your audience!"Social Media Marketing for Beginners" is the ultimate guide for anyone new to the world of digital marketing who wants to harness the full potential of platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.

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English | October 1, 2024 | ISBN: 1394237197 | 400 pages | MOBI | 1.11 Mb
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Deutsch | 2024 | ISBN: 365846254X | 54 Pages | PDF (True) | 2 MB
Das Buch zeigt, wie Marketing durch KI effizienter und erfolgreicher gestaltet werden kann. Die Autoren vermitteln nicht nur theoretisches Wissen, sondern geben auch praxisnahe Einblicke, Anwendungsbeispiele und konkrete Handlungsempfehlungen. Sie verdeutlichen die leise Disruption durch KI im Marketing und bieten Orientierung in Zeiten des Wandels. Mit einem klaren „act now" werden Sie dazu aufgerufen, die Chance im Marketing der Zukunft zu ergreifen und die eigene Position zu festigen.

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English | PDF (True) | 2016 | 413 Pages | ISBN : 3319169335 | 142.5 MB
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

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English | September 3, 2024 | ISBN: N/A | ASIN: B0DG1DPD36 | 118 pages | EPUB | 0.28 Mb
Unlock the full potential of LinkedIn with Engagement and Lead Generation on LinkedIn: From Content Creation to Conversion. This comprehensive guide dives deep into the strategies and tactics that will help you build a powerful LinkedIn presence, drive meaningful engagement, and generate leads that convert into customers.

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