Tag: Media

Free Download Girolamo Tessuto, "The Context and Media of Legal Discourse "
English | ISBN: 152754477X | 2020 | 231 pages | PDF | 3 MB
This volume provides new insights into the diverse and complex contexts of legal discourse and activity performed across a variety of socially and culturally informed digital media transformations. It addresses topical issues of legal discourse performed by Web-mediated technologies and (social) media usage in professional and institutional contexts of communication. Its analyses rely on specific perspectives, varied applications, and different methodological procedures, providing a multifaceted overview of ongoing research and knowledge in the field.

Free Download Charitha Harshani Perera, "Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lank"
English | ISBN: 9811950164 | 2022 | 292 pages | PDF | 7 MB
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and theirrespective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.

Free Download Antonio Silva Esquinas, "Researching Social Media with Children: #DigitalEthnography #Storytelling"
English | ISBN: 1032506172 | 2024 | 92 pages | PDF | 1476 KB
Reflecting on the methodological issues involved in researching digital spaces with children, this book shares good practices and delves into the ethics of such research.

Free Download Guoming Yu, "Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods a"
English | ISBN: 9811962413 | 2022 | 319 pages | PDF | 7 MB
This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.

Free Download Terézia Rončáková, "Religious Messages in the Media: Mission Impossible?"
English | ISBN: 1527562905 | 2021 | 261 pages | PDF | 3 MB
Can religious messages be transmitted through the media? If so, how and why? Taking these questions as its starting point, and focusing on the relationship between media and religion, this book presents an analysis of the relationship between religion and the media. It explores the inherent qualities of media communication channels and codes and the ways in which they affect the dissemination of religious messages, as well as the arguments over religion used in public discourse. The book also presents a critical analysis of church media in Slovakia, and shows that although the media do have the capacity to convey religious messages, they can only do so in a superficial manner and thus do not represent a suitable instrument for mediating deep spiritual content or serving as a vehicle for evangelization. Another key finding here is that the differences between the basic argumentation structures of the religious and secular worlds are irreconcilable, meaning that conservatives and progressives can expect little more than a basic sense of tolerance and decency from each other.

Free Download Nasir Uddin, "Refugees and the Media: Local and Global Perspectives"
English | ISBN: 303146513X | 2024 | 379 pages | EPUB, PDF | 12 MB + 7 MB
Media and refugees rhetorically live together and practically complement each other. Yet, it involves plenty of hidden political agendas and ethical issues in the (re)presentation of refugees in media. This collection raises questions: Should the media stand by refugees or maintain deliberate ‘neutrality’? Should the media dehumanize the refugees further in their humanitarian conditions? Are the media entitled to publish photographs of refugees without informed consent? Should the media stand by the state being responsible for generating refugee crisis or should the state be accountable for rendering its people refugees? What effective roles can media play in redressing the refugee ‘crisis’ in the world? The book brings together scholars across disciplines and continents who reflect on the nexus between media and refugees in contexts around the world. It engages in cutting-edge methodological and theoretical discussions and challenges regarding the reciprocal engagement between media and refugees from both local and global perspectives.

Free Download Graeme Turner, "Ordinary People and the Media: The Demotic Turn"
English | 2009 | pages: 201 | ISBN: 1848601662, 1848601670 | PDF | 3,7 mb
The "demotic turn" is a term coined by Graeme Turner to describe the increasing visibility of the "ordinary person" in the media today. In this dynamic and insightful book he explores the "whys" and "hows" of the "everyday" individual′s willingness to turn themselves into media content through celebrity culture, reality TV, DIY websites, talk radio, and user-generated materials online.

Free Download Marie Cronqvist, "Media Tactics in the Long Twentieth Century "
English | ISBN: 1032618272 | 2024 | 272 pages | PDF | 3 MB
Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.

Free Download Left Turn: How Liberal Media Bias Distorts the American Mind By Tim Groseclose
2011 | 304 Pages | ISBN: 0312555938 | EPUB | 2 MB
Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise, quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or "political quotient" of voters and politicians. Among his conclusions are: (i) all mainstream media outlets have a liberal bias; and (ii) while some supposedly conservative outlets-such the Washington Times or Fox News’ Special Report-do lean right, their conservative bias is less than the liberal bias of most mainstream outlets. Groseclose contends that the general leftward bias of the media has shifted the PQ of the average American by about 20 points, on a scale of 100, the difference between the current political views of the average American, and the political views of the average resident of Orange County, California or Salt Lake County, Utah. With Left Turn readers can easily calculate their own PQ-to decide for themselves if the bias exists. This timely, much-needed study brings fact to this often overheated debate.

Free Download Journalism and Eyewitness Images: Digital Media, Participation, and Conflict By Mette Mortensen
2014 | 194 Pages | ISBN: 041582849X | PDF | 2 MB
Building on the vast research conducted on war and media since the 1970s, scholars are now studying the digital transformation of the production of news. Little scholarly attention has been paid, however, to non-professional, eyewitness visuals, even though this genre holds a still greater bearing on the way conflicts are fought, communicated, and covered by the news media. This volume examines the power of new technologies for creating and disseminating images in relation to conflicts. Mortensen presents a theoretical framework and uses case studies to investigate the impact of non-professional images with regard to essential issues in today’s media landscape: including new media technologies and democratic change, the political mobilization and censorship of images, the ethics of spectatorship, and the shifting role of the mainstream news media in the digital age.