WHAT YOU’LL LEARN?
The Most Valuable Email trick is my go-to whenever I want to stimulate and engage my readers, including the many grizzled, wary, and sophisticated marketers and copywriters on my list.
The Most Valuable trick is not predictable. In fact, most people find it surprising and pleasing if they ever do spot it in use.
Because of this, Most Valuable Emails have helped me sell stuff. grow my email list organically. get amazing job referrals. and sometimes even get interesting and cool stuff for free.
Most Valuable Emails never required I have any status or authority. Instead, they’ve helped me build up immediate and unquestionable authority – even when I had no standing in this industry. These emails make it 100% clear I know what I’m talking about, even when I don’t harp on about the great results I’ve had for clients or the testimonials or endorsements I’ve gotten.
What’s more, Most Valuable Emails have helped me create congruent and exciting offers, which people want to pay for, just by writing interesting content.
In fact, one Most Valuable Email I wrote started an accidental response frenzy, even when I had nothing to sell. Another Most Valuable Email became my best performing lead magnet, and got hundreds of new website visitors to sign up to my email newsletter and to start interacting with me.
