Free Download Taşkın Dirsehan, "Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey"
English | ISBN: 1800433891 | 2020 | 344 pages | EPUB | 4 MB
In a typical day, a customer’s journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer’s experience organizations need to integrate both these environments in an omnichannel way.