Tag: Persuasive

September 12, 2024

Persuasive Copywriting Using Psychology to Influence, Engage and Sell

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Free Download Andy Maslen, "Persuasive Copywriting: Using Psychology to Influence, Engage and Sell"
English | ISBN: 0749473991 | 2015 | 256 pages | AZW3 | 1093 KB
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today’s cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

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April 26, 2024

Persuasive Gaming in Context

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Free Download Teresa de La Hera, "Persuasive Gaming in Context "
English | ISBN: 9463728805 | 2021 | 264 pages | PDF | 3 MB
The rapid developments in new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in recent decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called ‘persuasive games’, that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors.

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January 4, 2024

Fighting Words Persuasive Strategies for War and Politics

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Free Download Richard Miller, "Fighting Words: Persuasive Strategies for War and Politics"
English | 2010 | pages: 312 | ISBN: 1932714782 | EPUB | 0,6 mb
In ‘Fighting Words’, award-winning author Richard F. Miller (In Words and Deeds) looks to some of history’s most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II’s speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton’s speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?

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