Tag: Pharma

Computer Aided Selling im Pharma-Kundenmanagement Prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems


Free Download Computer Aided Selling im Pharma-Kundenmanagement: Prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems By Arnim Jost (auth.)
1998 | 343 Pages | ISBN: 3824467615 | PDF | 11 MB
Nachhaltige Veränderungen innerhalb der pharmazeutischen Industrie zwingen Pharmaunternehmen heute dazu, ihr Kundenmanagement grundlegend neu auszurichten. Von großer Bedeutung ist hierbei neben der Berücksichtigung neuer Zielgruppen wie Krankenkassen, Kassenärztliche Vereinigungen und Patienten auch eine potentialorientierte Selektion und Zusammenarbeit mit den wichtigsten bisherigen Partnern, den Ärzten. Arnim Jost analysiert das Spektrum informatorischer und funktionaler Anforderungen an eine umfassende EDV-Unterstützung des Pharma-Kundenmanagements und entwickelt ein prozeßorientiertes Gestaltungskonzept für ein integriertes Computer Aided Selling-System.

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Follow the Science How Big Pharma Misleads, Obscures, and Prevails [Audiobook]

Free Download Sharyl Attkisson (Author, Narrator), "Follow the Science: How Big Pharma Misleads, Obscures, and Prevails"
English | ASIN: B0CCW5W2ZS | 2024 | MP3@64 kbps | ~12:25:00 | 341 MB
Respected Emmy Award-winning investigative journalist and New York Times bestselling author of Stonewalled, The Smear, and Slanted exposes the corruption that has ruled the pharmaceutical industry and news media for decades.
Through blatant lies, deep cover-ups, and high-level collusion with government and media, Big Pharma has continuously put profits over people with dangerous results. Now, with her signature investigative rigor and uncompromising commitment to the facts, Sharyl Attkisson takes readers on an eye-opening journey through the dark underbelly of the pharmaceutical industry.

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Blood Farm The Explosive Big Pharma Scandal That Altered the AIDS Crisis [Audiobook]


Free Download Blood Farm: The Explosive Big Pharma Scandal That Altered the AIDS Crisis (Audiobook)
English | October 10, 2023 | ASIN: B0C7XYD2JV | M4B@128 kbps | 13h 24m | 744 MB
Author and Narrator: Cara McGoogan
How a miracle treatment turned deadly and changed the course of the AIDS crisis.
By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely. Then, as chronicled in Blood Farm, a new HIV-positive population emerged, one that included kids like Ken Dixon, Brad Cross, and Ryan White who had been infected as young as ten years old. But how?

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Follow the Science How Big Pharma Misleads, Obscures, and Prevails


Free Download Follow the Science: How Big Pharma Misleads, Obscures, and Prevails by Sharyl Attkisson
English | September 3rd, 2024 | ISBN: 0063314916 | 336 pages | True EPUB | 1.65 MB
Respected Emmy Award-winning investigative journalist and New York Times bestselling author of Stonewalled, The Smear, and Slanted exposes the corruption that has ruled the pharmaceutical industry and news media for decades.

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Pharmanomics How Big Pharma Destroys Global Health [Audiobook]


Free Download Pharmanomics: How Big Pharma Destroys Global Health (Audiobook)
English | November 14, 2023 | ASIN: B0CM45VR5C | M4B@128 kbps | 9h 59m | 555 MB
Author: Nick Dearden | Narrator: Gareth Richards
In Pharmanomics, investigative journalist Nick Dearden digs down into the way we produce our medicines and finds that Big Pharma is failing us, with catastrophic consequences.
Big Pharma is more interested in profit than health. This was made clear as governments rushed to produce vaccines during the Covid pandemic. Behind the much-trumpeted scientific breakthroughs, major companies found new ways of gouging billions from governments in the West while abandoning the Global South. But this is only the latest episode in a long history of financializing medicine-from Purdue’s rapacious marketing of highly addictive OxyContin through Martin Shkreli’s hiking the price of a lifesaving drug to the 4.5 million South Africans needlessly deprived of HIV/AIDS medication.

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Patient Engagement in Pharma A Psychologist Perspective


Free Download Patient Engagement in Pharma: A Psychologist Perspective
English | 2024 | ISBN: 3031563395 | 93 Pages | PDF EPUB (True) | 3 MB
Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.

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Pharma-Unternehmen und Gesundheitsmanagement Strategische Diversifizierung durch Dienstleistungen


Free Download Pharma-Unternehmen und Gesundheitsmanagement: Strategische Diversifizierung durch Dienstleistungen By Silke Bletzer (auth.)
1998 | 281 Pages | ISBN: 3824467666 | PDF | 13 MB
Die Herausforderungen an die pharmazeutische Industrie wachsen zunehmend. Statt ihr spezielles Know-how zum Angebot von Gesundheitsmanagement-Dienstleistungen zu nutzen, reagieren Pharma-Unternehmen auf die Veränderungen ihres Arbeitsumfeldes mit defensiven kosten- und preisorientierten Aktionen. Das Potential zur Neupositionierung, das die Strategie der Diversifizierung bietet, bleibt häufig ungenutzt. Silke Bletzer analysiert die gegenwärtige Situation der pharmazeutischen Industrie und vergleicht das deutsche Gesundheitswesen mit den Entwicklungen in anderen Ländern, insbesondere in den USA. Auf der Grundlage theoretischer Erkenntnisse entwickelt die Autorin ein praxisnahes Gesundheitsmanagement-Programm. Hierbei stehen die Problembereiche Risiken des Nachfragers, Heterogenität der Qualität und Standardisierungspotentiale von Gesundheits-Dienstleistungen im Zentrum der Betrachtung. Die praktische Anwendung wird am Beispiel verschiedener Krankheitsbilder analysiert.

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