Tag: Positioning

Positioning The Battle for Your Mind


Free Download Positioning: The Battle for Your Mind by Al Ries, Jack Trout, Philip Kotler
English | January 3, 2001 | ISBN: N/A | ASIN: B006B7LQ90 | 226 pages | PDF | 2.35 Mb
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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Global Positioning Systems


Free Download Viggo Asphaug, "Global Positioning Systems "
English | ISBN: 1607410125 | 2011 | 247 pages | PDF | 67 MB
Since it became fully operational on April 27, 1995, GPS has become a widely used aid to navigation world-wide, & a useful tool for map-making, land surveying, commerce, scientific uses, tracking & surveillance, & hobbies such as geocaching. This book gathers the latest research from around the globe in this dynamic field.

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The Positioning Playbook The Winning Strategies for Market Dominance


Free Download The Positioning Playbook: The Winning Strategies for Market Dominance (The Strategy Nexus: Business & Brand Insights) by Shah Mohammed
English | June 14, 2023 | ISBN: N/A | ASIN: B0C867XRYD | 266 pages | EPUB | 1.30 Mb
Unlock the secrets to market supremacy with "The Positioning Playbook: The Winning Strategies for Market Dominance." This comprehensive guide dives into the art and science of strategic positioning, revealing the proven strategies that will set your business apart from the competition and propel you to the top of your industry.

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Positioning The Battle For Your Mind, 2023 Edition [Audiobook]


Free Download Positioning: The Battle For Your Mind, 2023 Edition (Audiobook)
English | ISBN: 9781638413769 | 2023 | 4 hours and 8 minutes | M4B@128 kbps | 229 MB
Author: Al Ries, Jack Trout
Narrator: Grover Gardner

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there; position a follower so that it can occupy a niche not claimed by the leader; and avoid letting a second product ride on the coattails of an established one.

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