Free Download Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Robin Landa, Greg Braun, David Lubars
English | June 25, 2024 | ISBN: 023120826X | 256 pages | PDF | 12 Mb
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit―stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.
