Tag: SME

Small and Medium-Sized Enterprise (SME) Resilience Strategies for Risk and Crisis Management


Free Download Small and Medium-Sized Enterprise (SME) Resilience: Strategies for Risk and Crisis Management (Management for Professionals) by Susanne Durst, Thomas Henschel
English | March 19, 2024 | ISBN: 3031508351 | 360 pages | MOBI | 7.56 Mb
Small and medium-sized enterprises (SMEs) are considered particularly vulnerable to crisis situations due to their limited assets and resources as well as their great dependency on local customers. Holistic risk management is critical to the development of resilience in organizations. This book explores this situation by addressing risk management for SMEs holistically with a focus on continuous learning and the development of dynamic capabilities to increase resilience. It provides a broad overview of crisis/risk situations and their possible treatment in theory and practice discussed from different resilience perspectives. Featuring contributions from carefully selected experts, this book explores different types of small businesses and sectors to map the diversity and complexity of small business resilience practices. It not only helps SMEs facilitate rapid recovery from crises, but it also helps managers and professionals look to the future of their business with success by providing them with unique comparative research.

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Digital Transformation of SME Marketing Strategies


Free Download Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
English | 2023 | ISBN: 3031336453 | 253 Pages | PDF EPUB (True) | 2.3 MB
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs.

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