Tag: Sponsorship

Free Download Deborah Philips, "The Trojan Horse: The Growth of Commercial Sponsorship"
English | ISBN: 147250738X | 2013 | 288 pages | PDF | 3 MB
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors’ central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance.

Free Download Ho Keat Leng, "Sports Sponsorship and Branding "
English | ISBN: 1032603909 | 2023 | 328 pages | EPUB, PDF | 3 MB + 8 MB
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

Free Download Rural Literacy Sponsorship Networks: Piloting Mixed-Methods Mapping for Small Communities
English | 2024 | ISBN: 1032153237 | 168 Pages | PDF (True) | 5 MB
This text provides an in-depth exploration of rural community literacy, examining the ways in which community-building, social networks, time, race, and politics interplay. Mapping the dense literacy sponsorship network of a small rural town in the Southeastern U.S., Nichols offers a window into the challenges and successes of collective literacy sponsorship. Through an original mapping-focused approach, the book explores multiple social and environmental layers that construct literacy sponsorship writ large. This approach provides a novel methodological entry to rural literacies and will be key reading for rural community literacy advocates, literacy scholars, graduate students, and researchers.