Tag: Strategic

September 20, 2023

Strategic Advertising Management (6th Edition)

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Free Download Strategic Advertising Management (6th Edition) by Richard Rosenbaum-Elliott, Larry Percy, Daniel Henning
English | 2021 | ISBN: N/A | ASIN: B09PC7LRNL | 22 hours and 52 minutes | MP3@64 kbps | 628 Mb
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.

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September 20, 2023

Great Strategic Rivalries From the Classical World to the Cold War [Audiobook]

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Free Download Great Strategic Rivalries: From the Classical World to the Cold War (Audiobook)
English | ASIN: B0CG7DD6XB | 2023 | 28 hours and 45 minutes | M4B@64 kbps | 789 MB
Author: James Lacey
Narrator: David Stifel
From the legendary antagonism between Athens and Sparta during the Peloponnesian War to the Napoleonic Wars and the two World Wars of the twentieth century, the past is littered with long-term strategic rivalries. History tells us that such enduring rivalries can end in one of three ways: a series of exhausting conflicts in which one side eventually prevails, a peaceful and hopefully orderly transition, or a one-sided collapse. However, in spite of a wealth of historical examples, the future of state rivalries remains a matter of conjecture. Great Strategic Rivalries explores the causes and implications of past strategic rivalries, revealing lessons for the current geopolitical landscape.

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September 8, 2023

Strategic Social Media – Grow Your Business

By  Marketing and Bussiness  0 Comments

Free Download Strategic Social Media – Grow Your Business
Released 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 44m | Size: 300 MB
Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.

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September 8, 2023

Strategic Content Marketing – Grow Your Reach on Social Media

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Free Download Strategic Content Marketing – Grow Your Reach on Social Media
Released 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 1h 18m | Size: 193 MB
One of the biggest challenges of social media is creating content that resonates with your audience and reflects your unique personal brand. In this course, join sales and marketing expert Kelli Schutrop to learn how to develop and utilize powerful, engaging social media content as a central component of your content marketing strategy. Kelli shares insights drawn from years of experience on selecting the right platform, identifying the right content type, and setting a marketing cadence that works for you. Along the way, get tips on how to manage influencers, encourage sharing, evaluate content performance, and more. By the end of this course, you’ll be prepared to put your new skills to work using customized content on each of the major social networks.

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September 8, 2023

Strategic Content Marketing – Attract, Engage, and Retain

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Free Download Strategic Content Marketing – Attract, Engage, and Retain
Released 8/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: General | Genre: eLearning | Language: English + srt | Duration: 1h 11m | Size: 151 MB
Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attracts, engages, and retains followers, developing a consistent, reliable brand as you go? In this course, content marketing expert Kelli Schutrop shares the fundamentals of understanding, scaling, and implementing a successful content marketing strategy. Explore what content marketing is as well as what it isn’t, as you learn how to select goals for content marketing programs, correctly identify an audience, and create a strategic, brand-based point-of-view. Kelli offers insights on how to conduct a competitive analysis, map out your customer journey, build a content calendar, create KPIs, and optimize available technologies to scale programs smoothly and quickly with ease.

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