Tag: Strategic

Free Download Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
English | 2025 | ISBN: 1032765143 | 294 Pages | PDF EPUB (True) | 87 MB
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Free Download Strategic Management: A Roadmap for Successful Business Transformation First Edition
by Silvio Bianchi Martini, Antonio Corvino, Andrea Dello Sbarba
English | 2024 | ISBN: 1032841214 | 125 pages | True PDF EPUB | 16.42 MB

Free Download Ferrell, Thorne, and Ferrell, "Business and Society: A Strategic Approach to Social Responsibility & Ethics, sixth edition"
English | 2017 | pages: 653 | ISBN: 0997117141 | PDF | 17,6 mb
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Free Download Harbir Singh, Michael Useem, Lyle Blaker (Narrator), "The Strategic Leader’s Roadmap, Revised and Updated Edition: 6 Steps for Integrating Leadership and Strategy"
English | ASIN: B0D8839KX2 | 2024 | MP3@64 kbps | ~02:48:00 | 77 MB
In The Strategic Leader’s Roadmap, Updated and Revised Edition: 6 Steps for Integrating Leadership and Strategy, Wharton management professors Harbir Singh and Michael Useem offer a six-point checklist for today’s leaders to follow. They explain how leading strategically will help managers strengthen their capacity to develop strategy and to lead its execution.
Drawing on one-on-one interviews with CEOs, in-depth research, and their experience teaching today’s executives and tomorrow’s leaders, Singh and Useem take listeners into the offices-and mindsets-of some of today’s foremost strategic leaders.
In this fully updated and revised edition, Singh and Useem explore: How Indra Nooyi rose to become CEO of PepsiCo and led its successful strategic redirection; How Jack Ma consistently pivoted and outflanked competition to position Alibaba to become a global behemoth; How John Chambers, executive chairman of Cisco Systems, changed his and other company leaders’ leadership to stay ahead of disruption; How Lawrence Culp Jr., the CEO of General Electric, has increased efficiency by up to 900% by undertaking a thorough examination of process and strategy. The Strategic Leader’s Roadmap will enable leaders at all levels to master the abilities necessary to keep their companies ahead of the competition.

Free Download Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success 2nd Edition by Richard L. Hughes, Katherine Colarelli Beatty, David L. Dinwoodie
English | August 13, 2019 | ISBN: B07VT7YKVS | 9 hours and 36 minutes | MP3 128 Kbps | 527 Mb
In the second edition of the best-selling Becoming a Strategic Leader, Richard L. Hughes, Katherine Colarelli Beatty, and David L. Dinwoodie draw from the Center for Creative Leadership’s (CCL) acclaimed Leading Strategically program to offer executives and managers a comprehensive approach to strategic leadership that reaches leaders at all levels of organizations.
This thoroughly revised edition concentrates on practical tools for producing impact right away. The authors place special emphasis on three essential strategic components: discovering and prioritizing strategic drivers, which determine sustainability and competitiveness; leadership strategy, which ignites the connections between people critical to enacting the business strategy; and how to foster the individual and organizational learning that is foundational to sustained performance.
The authors and other leadership development professionals have used the distinctive and systematic approach described in this audiobook with great success in CCL’s Leading Strategically program. The second edition also contains improved self-assessments that help to align the audiobook’s lessons learned with the program’s current practices.

Free Download Uncertainty in Strategic Decision Making: Analysis, Categorization, Causation and Resolution by Richard J. Arend
English | January 4, 2024 | ISBN: 3031485521 | 479 pages | MOBI | 5.01 Mb
Knight (1921) defines uncertainty as an informational market failure that, while being detrimental to most existing businesses, presents possible profitable opportunities for others. This book builds upon that classic work by providing an analysis of the alternative approaches to strategic decision-making under such uncertainty. It covers what uncertainty is, why it is important, and what connections it has to business and related fields, culminating in a new and comprehensive typology and a valuable guide for how to appropriately address various types of uncertainties, even under AI. It clarifies the current terminological and categorical confusion about ‘unknowns’ while complementing the mathematical, probability-based approaches that treat uncertainty as ‘knowable’ (i.e., as risk). It corrects the mistaken approaches that treat ‘unknowables’ as ‘shapeable’ or ‘discoverable’. This book widens the perspective for viewing uncertainty, in terms of its impacts across humanity, byoffering a shrewder understanding of what roles uncertainties play in human activity. It will appeal to academics across business, economics, philosophy, and other disciplines looking for approaches to apply, test, and hone for dealing with decision-making under uncertainty.

Free Download Basant Rathore, "Strategic Media Planning and Buying"
English | ISBN: 1032724579 | 2024 | 440 pages | PDF | 11 MB
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

Free Download Strategic Communications for School Leaders By Vicki Gunther, James McGowan, Kate Donegan
2011 | 198 Pages | ISBN: 1442209437 | PDF | 4 MB
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process-why it’s critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought.In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools’ appropriate share of scarce resources.Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders’ messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Free Download Lindsay T. Peacock – Strategic Air Command
Arms and Armour | 1988 | ISBN: 0853688648 | English | 134 pages | PDF | 103.49 MB

Free Download Kees van der Heijden, "Scenarios: The Art of Strategic Conversation"
English | 2005 | pages: 384 | ISBN: 0470023686, 0470023694, 0471966398 | EPUB | 2,1 mb
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the ‘strategic conversation’. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.